Mall of America Partners with Fraser for Enhanced Accessibility and Sensory Inclusion

Mall of America has taken a significant step to make its vast property more welcoming and supportive for guests with diverse needs. The partnership with Fraser, a Minnesota-based nonprofit specializing in autism, mental and behavioral health, and disability inclusion, aims to improve accessibility and expand sensory-friendly initiatives throughout the Mall. This collaboration brings thoughtful, guest-centered solutions that benefit individuals with autism, sensory sensitivities, disabilities, and mental health challenges, ensuring a better experience for all visitors.

!Eye-level view of a calm sensory room with soft lighting and comfortable seating at Mall of America

Enhanced Wayfinding and Digital Accessibility

Navigating a large space like Mall of America can be overwhelming, especially for guests with sensory or mobility challenges. To address this, the Mall introduced a new accessibility widget on its digital directories. This tool helps visitors find wheelchair-accessible routes and locate key amenities such as:

• Sensory rooms and calm areas

• Family restrooms and restrooms with adult changing tables

• Elevators and guest services desks

• Mobility rentals and accessible parking

• Service animal relief areas

  
  

The widget also provides QR codes and mobile links placed throughout the Mall, offering quick access to sensory guides, service animal policies, accessible parking details, and assistance for lost guests. This digital enhancement makes it easier for visitors to plan their routes and find support without stress.

Sensory-Friendly Spaces and Resources

Understanding the importance of quiet, calming environments for guests with sensory

sensitivities, Mall of America now offers three dedicated calm areas. These spaces provide a retreat from the busy Mall atmosphere and are located at:

• Level 2 North Atrium near the escalators

• Level 2 South near the Family Lounge

• Level 1 near the Guest Services desk

  
  

Each calm area features soft lighting, comfortable seating, and minimal noise to help guests relax and recharge. These spaces are designed to support individuals who may feel overwhelmed by crowds, noise, or bright lights.

Staff Training and Behind-the-Scenes Improvements

The partnership with Fraser goes beyond physical changes. Mall of America has

invested in training its team members to better understand and support guests with diverse accessibility needs. Staff receive education on autism awareness, sensory sensitivities, and mental health challenges, enabling them to provide compassionate and informed assistance.

Behind the scenes, the Mall has reviewed and improved policies and procedures to ensure accessibility is integrated into daily operations. This includes better communication methods, emergency response plans tailored for neurodiverse guests, and ongoing feedback loops to identify areas for improvement.

Family-Friendly Amenities and Support

Families visiting Mall of America with members who have disabilities or sensory needs will find enhanced amenities designed to make their visit smoother and more enjoyable. These include:

• Family restrooms equipped with adult changing tables

• Quiet zones for breaks during shopping or dining

• Mobility device rentals for easier movement around the Mall

• Clear signage indicating accessible routes and services

  
  

These features help families feel more comfortable and supported, allowing them to focus on enjoying their time together.

Commitment to Continuous Improvement

Mall of America and Fraser view this partnership as an ongoing journey. They are committed to regularly assessing guest feedback and accessibility standards to introduce new initiatives and refine existing ones. This approach ensures the Mall remains a place where everyone can participate fully and comfortably.

Visitors are encouraged to share their experiences and suggestions to help shape future improvements. The Mall’s dedication to accessibility reflects a broader goal of inclusion and respect for all guests.

Mall of America’s collaboration with Fraser marks a meaningful advancement in creating an accessible, sensory-friendly environment. By combining digital tools, physical spaces, staff training, and family-focused amenities, the Mall is setting a strong example for large public venues. Guests with autism, sensory sensitivities, disabilities, and mental health needs can now explore and enjoy the Mall with greater ease and confidence.

If you plan to visit Mall of America, take advantage of the new accessibility features and calm areas designed to support your needs. This partnership shows how thoughtful changes can make a big difference in welcoming everyone.

For more information about accessibility and sensory-friendly resources at Mall of America, visithttps://mallofamerica.com/sensoryfriendly.